KlientBoost
Prepared for MedLink Global
A growth plan for MedLink Global

More demos from the practices that fit.

What we heard, what the research shows, the plan, and two ways to start.

01 of 04

What we heard

Your business, your priorities, and where you are today.

What you sell, in order of priority

Priority 1

Intake

Collects patient information before the visit, so clinicians spend the visit on care.

  • First-visit intake
  • Check-ins between visits
  • Standard scales like PHQ-9 and GAD-7
Less staff timeFewer no-showsRecords in one placeValue-based care
Priority 2

MaiNDS

A structured diagnostic assessment for complex cases.

  • Thorough, evidence-based evaluation
  • Built for complex case management
  • Helps practices bill the codes for psychological testing
Diagnostic evaluationEvidence-based careBilling codes
Later

Clinical decision support

Newly launched. Intake feeds it, so it follows once Intake is in place.

Who the ads are for

WhoWhy they matterHow we reach them
Practice ownersPsychiatrists and psych NPs who own a few locations. They treat patients and sign the contract.Google, Meta
Practice managersRun intake and scheduling day to day. They feel the pain first and bring it to the owner.Meta
Hospital systemsYour Mayo Clinic partnership leads here. Long cycles, so ads stay on practices.Not in ads

Where you are today

3 to 6demo requests a month.
About 1%of cold emails convert.
No paid ads yetOutbound and conferences bring every demo.

What matters to you

A

A few signed contracts

We definitely want to have some contracts signed.
B

More calls for sales

We don't have enough calls for salespeople.
C

An easier sell

We hope this will be an easier selling process compared to the cold outreach.
D

Meta, unless something beats it

Our founder slightly prefers Meta ads unless another channel can demonstrate better results.
You said it first

More demos only help if they close.

So we do both at once. We send qualified demos. Your team builds the follow-up. Neither works alone.

Your take
  • What did we miss?
  • Is Intake first, MaiNDS second still the right order?
What the research shows, and the plan.
02 of 04

The plan

What the research shows, each platform's job, then creative and pages.

What our research shows

About 600searches a month for intake software. Each click costs about $40.
About 9,600searches a month that fit MaiNDS. Most clicks cost under $5.
Almost nonefor the category by name. Buyers search the problem, not "AI intake."

Monthly Google searches, by what people type

Billing codes for psychological testing (MaiNDS)~6,000
MMPI-3, the test MaiNDS compares to~3,000
Patient intake software (Intake)~600
Psychiatric diagnostic evaluation (MaiNDS)~600

Intake is your top priority, but it has the least search demand.

Google Keyword Planner, United States, October 19, 2026. Click costs are Google's top-of-page bid ranges.

Straight talk: Google can catch the Intake buyers who are already searching, but there are only a few hundred a month. Meta has to find the rest.

Each platform's job

Catch demand

Google Search

Show up when practices search for what you sell.

Intake

Every high-intent intake search, on its own page.

MaiNDS

Practices looking up the testing codes. The pitch: bill for work you already do.

Kept out

People looking for a free test online, and students.

Create demand

Meta

Put Intake in front of the right practices before they search.

Your lists first

The clinicians your team already works through outbound.

Then lookalikes

More people like your best customers and prospects.

Then site visitors

Bring back practices that came from Google and left.

How we prove Meta works

Ads to one rep's list. Not the other's.

Then we compare how many demos each one books. A fair test, in your own numbers.

✕ Not now

LinkedIn

In our experience, few psychiatrists are active there, and clicks cost far more. We'd revisit it for named accounts later.

✕ Not in ads

Hospital systems

Your Mayo Clinic partnership leads there. Ads stay on practices your team can close.

Creative and a landing page for each

Intake

  • Meta ads built around the Intake video you're producing now
  • Search ads for intake searches
  • A landing page made for practice owners, with a short demo form

MaiNDS

  • Search ads on billing codes and diagnostic evaluation
  • A landing page that leads with what practices can bill
  • Meta ads for retargeting

Sample creative, for display only*

Two samples in your brand. Pick one to see it.

For display purposes only. A sample page for Intake, aimed at owners of multi-location practices. Scroll inside it to see the whole page.

Sample landing page: Psychiatric intake, done before patients walk in. At every location. Three-question demo form, MedLink's published results, how it works, benefits for multi-location practices, what happens after you book, questions and answers.

*For display purposes only. Both are samples to show direction, not final ads or pages. Final copy and every claim go through your clinical review before anything runs.

A starting order

1
Get ready

Pages and tracking

  • Two landing pages
  • Proper in-account conversion tracking
  • Your lists loaded into Meta
2
Launch

Google and Meta

  • Intake and MaiNDS on Google
  • Intake on Meta
  • The rep-list test
3
Scale

Back the winner

  • More spend where demos close
  • Landing page testing

No dates. Each stage starts when the one before it hits its mark.

How we'll know it's working

Step 1

Demo requested

Volume to learn on.

Step 2

Demo held

They showed up.

Step 3

Good fit

Your team says so.

Step 4 ↑

Contract signed

The goal.

We optimize to the highest step with enough volume, so the ads learn from demos that close, not just form fills.

Your take
  • How big are the lists from your outbound tools, and can you export them?
  • Does Intake connect to the EHRs your customers use?
  • Who reviews clinical claims in ads?
Two ways to start.
03 of 04

Scope and fees

Two ways to start, built around $5,000 a month in ad spend.

1. Pick a starting point

We start with an even split and move budget to what's working, starting with your first month of data.

2. Your plan

Google Search

Ad spend, paid to Google directly.

Intake
MaiNDS
Clicks a day

Meta

Ad spend, paid to Meta directly. Your lists, lookalikes and site visitors.

Performance creative

Landing pages

Offline conversion tracking
Sends demos held and contracts signed from your CRM back to Google and Meta. Depends on your CRM.

Your plan

Our fees, per month
    One-time
      Ad spend, per month
      Paid to Google and Meta directly, never through us.

      Each platform's fee is the greater of $2,000 or 10% of its spend, never both. It holds at $2,000 until spend passes $20,000. No setup fee.

      What's in scope

      Google Search

      Intake and MaiNDS campaigns, keywords, ads, bidding and negative keywords. Built, run and reported by us.

      Meta

      Audiences from your lists, lookalikes and retargeting, plus the rep-list test. Built, run and reported by us.

      Performance creative

      Landing pages

      Conversion tracking

      Proper in-account conversion tracking for demo requests on your site, included.

      ✕ Deliberately not in scope

      Sales and LinkedIn

      We send qualified demos. Closing them stays with your team. LinkedIn, SEO and content wait for a later stage.

      What a demo is worth to you

      Your numbers in, break-even out.

      Each demo is worth
      –
      Demos a month to break even
      –
      Covers your ad spend and our monthly fees.
      Your take
      • Recommended or Aggressive: which fits your next 90 days?
      • Which CRM catches your demo requests?
      Who you'd work with.
      04 of 04

      Working with our team

      Who you'd work with, what to expect, and proof.

      Who you'd work with

      Your main contactGrowth Manager

      Runs the plan day to day.

      StrategyGrowth Director

      Sets direction and when to scale.

      SearchPaid Search Specialist

      Intake and MaiNDS on Google.

      SocialPaid Social Specialist

      Your lists and audiences on Meta.

      Creative and pagesCreative Strategist

      Ads and landing pages.

      Our Business Intelligence team builds the tracking, so demos and contracts flow back to every platform.

      What you can expect from us

      Proactive recommendationsThe next move, with the number behind it.
      Judged on demosQualified demos and contracts, not clicks.
      A set rhythmSet by your monthly fee.
      You see it before it runsThree business days to review. Then we proceed as submitted.
      Your accounts stay yoursIn your name. You pay ad spend directly.
      No setup feeThe clock starts at kickoff, not signing.

      Case studies

      Case studies

      Results from clients like you go here.

      What we need from you

      1. Your outbound lists, exported, for Meta.
      2. Google Analytics access, viewer is enough.
      3. Your CRM, so demos and contracts flow back to the ads.
      4. A clinical reviewer for ad and page claims.
      5. Your Intake video, once it's done.
      6. Your sales follow-up plan, so every demo gets worked.
      Your take
      • Out of everything here, what would make this a no-brainer for you?

      Next step

      A working session with you and your founder to pick a starting point. Then we build.